Kenko Mobile App

A case study to address and combat the glaring unresolved issues of health and fitness apps

Project Overview

This case study was created to address the glaring issues surrounding health and fitness misinformation.

As someone who studied the science of sports nutrition and human biology, I've found that fitness apps are misleading to those looking to lose weight.

The average de-trained/trained athlete has a healthy relationship with food and exercise while those that need this app are approaching fat loss through a system that shows no progress.  

Introducing Kenko

Mission

To help those looking to change their lifestyle & mindset for healthier relationships with nutrition & fitness.

Role

UX Research, UX Design, Heat Mapping, Usability Testing, Interviews

Kenko UX Case Study

Exisiting Problems
& Issues

As a former college athlete, I have exhausted every method of training and nutritional science method known. From $100K technology to carrying a Classpass membership, I've broken down what makes a wellness app successful. ​

Most adults sign up for classes, focus on their diet, or get a gym membership. So where is the disconnect?

  • 41% of all American adults are considered to be obese
  • 25% of all American adults hold gym memberships/subscriptions
  • The gym industry is a 35 billion dollar industry

When we see these stats, we realize we don't have a product-market fit issue. We have apps that gamify the fitness experience that don't improve the lives of its users.

Solutions

Framework / UX Model

Interview + Key Findings

Heuristics Markup(Competitive Analysis)

The fitness app industry is already well documented. In many cases, best practices have been established across apps like Strava, Nike+, Noom, and several other great apps that cater specifically to their users. While the user experience for most people on the app is a good experience, it fails to deliver an experience that caters to all users.​

Challenge:
Product-Market Fit

When brainstorming for the double diamond process, I came to a realization that my biggest problem would be product-market fit.

​In a hyper-competitive market such as fitness apps, the mainstays on the app stores are the ones that are simple and offer straightforward information.

​Product Goals

  • Create a clean, white mode UI
  • Concise onboarding questions
  • Well-timed information
  • Keep features at a minimum

Conducting Interviews + Insights

Interview Highlights

"After turning 28, I started to feel more tired. What was difficult to change was my diet. Especially after having kids, I just didn't have the time to cook home meals."​"I was always a strong person. I've worked in the trades since graduating high school in 2002. I've had the same workout routine and it's been fine but I don't have the same energy to do my typical regimen anymore."

Interview Insights

USP: Allowing third-party API access with OpenSrc

CoachUSA interview insights

Onboarding Questionaire

Daily Tasks

x

Feature Prioritization

  • Head Nav(Settings, Subscription, Chat)
  • Date
  • Daily Tasks(Locked)

Below Nav

  • Articles
  • Log Info

After onboarding, we create a simple article laying out what this app will offer and what it will not.

​After completing a task, they will disappear out of sight. Like crossing off a to-do list, we want to feel a sense of completion

App Store Print Ad

Next Steps

After doing 3 iterations of this case study, I have a few things to say about the health and fitness space.

Reflection

I thoroughly enjoyed learning and writing about the health and fitness space. I’ve always championed a healthy lifestyle encouraging people to not feel pressured to drink on the weekends. Limiting stress and alcohol are great ways to not need apps like these but to each their own. One of the toughest challenges during this case study was staying focused on the end-users in terms of accessibility. I designed some beautiful screens that did NOT pass color contrast testing

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